I hear all the time, "I only pay $15" or "it's easy to cut men's hair" or "I've been going to my barber since I was a kid", as if they're almost bragging about any of these comments. I think really? Your haircut says your a lot about your image like tailored suit would. If you walk into Hugh Boss, there's a higher level of detail that one would expect. If you get clothes custom created, there should be a better design element because it's personal. So the same rules should apply for a men's haircut. Women have already found this to be true because they've been paying more for a decade or two so they tend to understand the difference. Design bleeds through all forms of art and men's hair is no exception.
I want to be clear though, just because you pay more, doesn't mean you get more. There are stylists that truly understand hair and design at every price point, however, most stylists who are priced higher have a higher level of education in the business. The problem is, it's not usually in men's hair specifically. The shape of the haircut close to the head is even more imperative because of the static, hedge like shape. And sometimes a good haircut is like a clean house, you only notice when it's dirty, not clean! Also, what makes a good haircut, is a level on consistency. Cutting hair well consistently is harder than just nailing it once or twice. You may have experienced this, finally getting a good haircut and then when you go back, they can't repeat it. Probably because it's been cut creatively or intuitively and those are hard to recreate. Fundamental understanding of technique + design allows someone to recreate time and time again.
I leave you with these thoughts on men's hair, hoping to change your mind about why a great haircut is important to your overall look. Fundamental design applies to men's hair and when a strong shape is created for you, you'll feel more confident and prideful of your overall look.